What is PPC advertising, and how do you create an effective PPC campaign?

PPC, or Pay-Per-Click, advertising is a model where advertisers pay a fee each time their ad is clicked. To create an effective PPC campaign, it's crucial to conduct keyword research, create compelling ad copy, and design relevant landing pages. Advertisers bid on keywords, and the ads are displayed when users search for those terms. Constant monitoring, testing ad variations, and optimizing keyword strategies are key elements in ensuring the success of a PPC campaign.