What do you understand by mobile marketing, and how is it different from other forms of digital marketing?

Mobile marketing involves reaching and engaging with a target audience through mobile devices such as smartphones and tablets. It includes tactics like mobile apps, SMS marketing, and responsive web design. The key difference from other forms of digital marketing lies in the unique characteristics of mobile devices, such as location-based services and the prevalence of apps, which require specific strategies to effectively connect with users on the go.