Share your experience with pay-per-click (PPC) advertising. Which platforms have you worked with, and how do you optimize PPC campaigns for better ROI?

I have managed PPC campaigns on platforms like Google Ads and Facebook Ads. To optimize PPC campaigns, I conduct thorough keyword research, create compelling ad copies, and continuously A/B test different elements. I also focus on refining audience targeting, utilizing negative keywords, and improving ad relevance. Regular analysis of click-through rates, conversion rates, and cost per acquisition helps in optimizing campaigns for better ROI.