How do you approach influencer marketing campaigns? Can you share a successful influencer collaboration story?

In influencer marketing, I identify influencers whose audience aligns with the brand. I reach out with a personalized collaboration proposal, highlighting mutual benefits. One successful collaboration involved a fitness brand and a popular fitness influencer. The influencer created engaging workout tutorials featuring the brand's products. This led to a 40% increase in sales within the campaign period and a long-term boost in brand awareness.