Describe your experience with enterprise-level pay-per-click (PPC) campaigns. How do you manage large budgets and optimize PPC campaigns for maximum ROI?

In managing enterprise-level PPC campaigns, I prioritize data-driven decision-making. I set clear goals, regularly monitor performance, and adjust bidding strategies based on real-time data. A/B testing and continuous refinement of ad creatives contribute to maximizing ROI. Budget allocation is based on performance analysis, ensuring optimal spend in high-converting areas.