Explain your experience with marketing analytics tools. How do you analyze data to measure the success of digital marketing campaigns?

I use tools like Google Analytics and social media insights. I track key metrics such as website traffic, conversion rates, bounce rates, and social engagement. I set up conversion goals to measure specific actions like form submissions or purchases. By analyzing these metrics over time, I assess the effectiveness of marketing campaigns. I also use attribution models to understand the customer journey and allocate budget to the most impactful channels.