Describe your approach to social media marketing strategy. How do you decide which platforms to focus on for a specific business?

I tailor social media strategies based on the target audience and business objectives. I research where the target audience is most active and analyze competitors' social media presence. For instance, if the audience is predominantly younger, platforms like Instagram and TikTok might be more effective. I also consider the type of content the business can produce effectively on different platforms before deciding the primary focus.